Live experiment1 min read

Echo

AI sentiment analysis for customer signals.

Turn messy customer conversations into sentiment you can segment and act on.

Echo scores customer sentiment at scale — every ticket, review, survey response and call transcript — and attaches it to the customer, not just the interaction.

Most sentiment tools stop at a dashboard. Echo is built to feed segments.

The problem

Lifecycle teams know tone matters. A frustrated customer rarely fills out a "cancellation intent" form. They leave clues — sharper language in a ticket, a lukewarm review, a survey comment that trails off.

The problem was never insight. It was scale. You sampled, summarized, moved on.

Avg. sentiment (90 days pre-churn)

At-risk cohortStable cohort
Sentiment score decline 90 days before churn — a leading signal, not a lagging report.

What Echo does

  1. Ingest — tickets, reviews, surveys, call transcripts (messy text, no problem)
  2. Score — per-conversation sentiment with confidence
  3. Attach — roll up to customer level over time
  4. Export — feed into segments: "declining sentiment + high value + renewal in 60 days"

Ticket

Score

0.82 → 0.41

Customer

Segment

High value + risk

Play

From raw conversation to actionable CVM segment — the path sentiment should take.

That last step is a CVM play, not a CX report.

Who it's for

Teams who already have customer text sitting in support, feedback and CRM systems — and want to turn it into a targeting signal without hiring an annotation army.

Current status

Live experiment. Working end-to-end on sample data. I'm stress-testing it on real-world messy inputs before opening it wider.

What it isn't

  • Not a full VOC platform
  • Not real-time call coaching (yet)
  • Not a substitute for talking to customers — it helps you know which customers to talk to

Curious? Reach out or read why sentiment is a CVM signal.

Interested in trying it?

I'm opening experiments to a handful of people at a time. No forms — just tell me what you're working on.