Short reads on the new CVM/CLM
Targeting, retention, sentiment and the AI making them cheap. Opinionated notes you can use on Monday.
Latest··1 min read
CVM is having its AI moment
The old playbook — segment, target, offer, measure — didn't die. It just got a new engine. Here's why I'm writing about it.
CVMAIStrategy
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Spray-and-pray was a budget, not a strategy
Mass campaigns survived because precision was expensive. That excuse is gone. A short note on where the money leaks.
TargetingCVM
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Sentiment is a CVM signal, not a support metric
Most teams file customer sentiment under 'CX'. That's a mistake. Tone is one of the earliest churn predictors you have.
SentimentAI
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